Blog Category: News

How Thunderstruck Ag Is Giving Farmer-Invented Tools the Spotlight They Deserve

Long before he became the Emerging Innovator of the Year 2025 awardee, Jeremy Matuszewski spent 12 years rattling around North America’s roads selling farm equipment. Those miles exposed a stubborn paradox of farm shops brimming with clever farmer-invented parts, yet a lot of them never reach beyond a county line. Meanwhile, the farmer’s cost side of the ledger was growing brutal. According to the latest USDA figures, fertilizer alone has absorbed as much as 44% of the operating budget for corn and wheat growers since 2020.
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Thunderstruck’s Razors Edge Concaves

Founded in 2013, Thunderstruck Ag is a Canadian business that specializes in supplying cutting-edge agricultural solutions and equipment. The business began with a desire to sell unique products and soon integrated itself into the agricultural community, specifically targeting products designed by farmers for farmers.

In the heart of Australia’s rich agricultural lands, innovation thrives not just as a concept but as a tangible reality. Thunderstruck Ag Equipment is thrilled to spotlight a partnership that epitomizes this spirit of innovation and introduce Jacqui and Colin Wemyss from Aricks Australia. Over a decade ago, they embarked on a mission to redefine the standards of durability and efficiency in John Deere Air Disc Drills, leading to the creation of a complete lineup of wear part solutions designed to outlast and outperform.
» Read more about: Aricks Australia: Pioneering Durability in John Deere Air Disc Drill Solutions »